Waxsol is Australia's number 1 ear wax removal product, sold through pharmacies. The client, Mylan, was keen to create a unique advertising campaign that would cut through in the clinical pharmacy environment.
"Wax out" was born, using humour and borrowing from the classic Karate Kid movie. I was heavily involved in the concept development, key visual aesthetic, art direction and rollout of the campaign which spanned from informative sales pieces for pharmacists, to in-store point of sale and print advertising.
I was also responsible for the visual treatment, storyboarding and art direction of the animated how-to video.
