Boatrocker was established over 13 years ago by owners Matt and Andrea. Over this time, the business has grown significantly and is now one of the largest barrel ageing facilities in Australia. Matt started the business way back then because of his passion for the amazing beers he had experienced around the world. With Australia lacking in craft beer options, it was time to 'rock the boat' and hence the name was born.
I was responsible for rebranding the business for the future, considering the brand story, extensive and ever-changing array of products on offer and how the business is marketed online, in-store and in-venue.
Now, more than a year since the rebrand, I've rolled out a fresh, consistent identity across all aspects of the business, from stationery and cartons, to countless beer cans, bottles and high-end spirits, building signage and online assets.
