Anchor Food Professionals supply foodservice chefs with high quality dairy products suited to high volume operations – shedded cheeses in particular. Their premium brands include Mainland and Perfect Italiano.
My task was to develop a promotion that linked to the core product and appealed to chefs' needs. Cash giveaways always have some level of traction in any market, but by connecting with a genuine need and creating a link to the mountains of bills faced by chefs, a more memorable and successful promotion was created.
I developed the concept, key visual and roll-out applications: die-cut printed promotional piece, print/digital advertising and redemption microsite design.
