Western Star is an iconic Australian brand with an unmatched quality, well known throughout the foodservice industry.
Anchor Food Professionals wanted to create a promotion for Western Star during the busy festive season as an incentive for chefs to continue to use Australia's favourite butter.
I created the concept for the promotion, using the key characteristic of the product as a connection to the joy of the season. I also developed all visuals and artwork for the trade presenter, advertising and redemption microsite.
