Perfect Italiano is a well known brand in pizza shops across Australia. Fonterra wanted to offer these small business owners the opportunity to win a once in a lifetime trip to New York, learning the secrets of NYC master pizza chefs and exploring the famous city.
I was responsible for concept development, copywriting and the creation of the visual assets. I also worked on the printed pizza slice, microsite and even a bespoke celebratory pizza box and information pack that was presented to the lucky winner.
