Apart from their tomato products, Rosella also supply chefs with pureed vegetables that form the base of recipes and save on preparation time.
Rosella required a simple trade presenter to summarise their puree offering and reinforce the purity and quality of their Australian produce. A tight budget and timeframe meant that the creative was to be built entirely from stock photography, with considerable focus on the identifiable product packaging.
I put together all aspects of the creative – concept, copywriting, key visual and trade presenter design.
