A great brand to work on, The Kraken story makes for some rich and powerful visual assets.
Traditionally sold as a classic spiced rum, The Kraken has now grown into the premix territory with two popular flavour mixes. It was my task to explore the in-store path to purchase, creating point-of-sale pieces that communicated with the shopper at each point in their journey from entry to fridge.
Existing brand assets were extended upon to create a wide range of pieces, from entry bollards to counter-top bottle glorifiers and everything in between.
