Coolaroo is a brand with a long history in Australia, primarily in shade based products. A comprehensive range of shade sails, shade cloth and umbrellas is sold through Bunnings stores.
I worked on the rebrand. Initially creating the core logo, producing the brand guidelines and art directing photography for packaging. This was followed by the advertising campaign, including TVC concept storyboarding, outdoor, print and digital. I even got roped into appearing in the TVC when the budget talent wasn't hitting the mark.
