Dulux is a leading paint brand, with the Wash & Wear range providing some of the most advanced technologies to Australians. With large volumes sold through Bunnings, Dulux wanted to ensure that the staff selling the paint were aware of the industry leading benefits that made Wash & Wear and other Dulux products the superior choice. This would help educate consumers and prevent a last minute switch to an inferior product, purely based on price.
I created a range of informative B2B postcards that highlighted all of the positive features and benefits of the products that were used as a knowledge base for Bunnings paint staff.
