I developed a strong relationship with Fonterra Foodservice over many years to build momentum with their apprentice chef development program, Proud to be a Chef.
The program works at a grass roots level to expose promising young apprentice chefs to priceless experiences and opportunities aimed at kick starting their career in the industry.
This creative connects with the enthusiasm and vibrancy of the young apprentice chefs. I worked on all aspects of the project, from initial concept development to art direction of the key visual and rollout onto a variety of touchpoints – diecut promotional mailer, bespoke TAFE kit, event branding, digital advertising and social media.
